This is a series of posters I created to promote a music tour. I played mostly with typographical elements to just tease the audience in the beginning. As the tour progresses, I imagine releasing the more dynamic, animated posters to keep the potential audience engaged.
This is a system I created and designed to help highlight fur-friendly retailers and brands, and to educate consumers that some choices they make indirectly support the fur industry. The idea is, if stores are clearly marked and consumers don't have to think too much about the choice, they will be more inclined to shop at places they know do not support the fur industry.